Communities Connected by Commerce

By Andre Nataf
Tuesday, January 28, 2020

I’ve always believed in serving my local community. I joined Heartland because I knew they shared that belief. After all, Heartland had shown support for local businesses for years with payroll and payments salespeople based in the community. Over the last five years, we’ve added locally based Dealers to Heartland. COVID-19 has shown how pivotal local restaurants and retail businesses are in our lives. Even more so, how community members rely on each other for support and guidance.

As a partner who sees the value Dealers provide under normal conditions, it’s worth sharing the story of the extraordinary efforts Dealers have made recently. The Heartland Dealer community has led the charge nationwide to help local businesses in a variety of ways. Collectively, they’ve helped thousands of businesses stay open and generate revenue. 

Dealers are helping customers transform their businesses to adopt technology changes now to meet their businesses’ digital sales needs. By leveraging our best-in-class cloud POS solutions for retail and restaurant, Heartland Dealers are empowering previously brick-and-mortar only operators with the eCommerce solutions modern consumers demand. 

Heartland has also implemented free online ordering, provided alternative payment methodologies and modified our Capital program to leverage the CARES Act to quickly give Dealers and business owners access to PPP and EIDL funds. We’ve also been incredibly proud to see the power of our flagship cloud products — Heartland Retail and Heartland Restaurant — to support businesses during social distancing.

I believe the more we work together now, the brighter the light is at the end of the tunnel. I applaud Dealers as they serve the front lines of business owners affected by COVID-19. Supporting local restaurant and retail businesses in your community is why I believe so strongly in the value of Dealers. I know together we can help shape a future for small businesses and shape the new normal. When we stand together, the community can come back better than ever. 

To become a Heartland Dealer, go to