The Search is On for Mobile Friendly Websites

Wednesday, May 13, 2015

Does your website meet Google’s new mobile-friendly optimization standards? If not, the web giant will penalize you by dropping your ranking on its mobile search. The announcement of its change in algorithm was made on April 21, and already small businesses are feeling the sting with a significant reduction in website traffic.

As if small businesses don’t already have enough to worry about.

Google says the reasoning behind its decision is to make it easier for consumers to get “relevant, high-quality search results that are optimized for their devices.” After all, it’s frustrating to search on a phone and land on a page with text so tiny you can’t accurately click on the correct links without manipulating the screen.

More importantly, earlier this month Google reported on its blog, Inside AdWords, “More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan.”

Indeed, the demise of the desktop-based search is not good for business if your website is built on an older technology platform and you can’t afford to upgrade to the same vibrant, mobile-friendly presence as your larger counterparts. (By the way, if you need to see how your website pages look during a mobile search, you can take a mobile-friendly test offered by Google, here.)

So what’s a small merchant who lacks a mobile-friendly website to do?

Heartland Online Storefront (HOSF) is an affordable, quick-to-market option offering web stores that are mobile and tablet friendly and can be optimized for search. Additionally, they can be linked to popular social media sites—where consumers are increasingly congregating.

HOSF, which makes web-based retail secure and easy, also offers several platform migration services to assist small merchants with their upgrade. And, once your online store is up and running, Heartland will help you manage it and promote it to new and existing customers.

Click here for more information on setting up your Heartland Online Storefront today.