The Better Business Course
Reestablishing your business with the fundamentals

It’s never too late to start doing things the right way.

Never written a real business plan? Ready to expand your team but don’t know where to start? Worried you’re not reaching as many customers as you could? Find the solutions (and more) in this free course.

Register now

Reignite your business and unleash your potential


Get the right people in your corner

You can only do things on your own for so long, and it’s OK to outsource work when you aren’t an expert. We’ll help you identify the five key functions you need on your team, plus what to look for when evaluating potential contributors. Now you can spend less time in the weeds and more time doing what you do best.


Create a financial plan for profitability

Even for the most experienced of business owners, financial planning can be overwhelming. But before outsourcing it to an expensive consultant, look at what our financial planning tool can do for you. Answer some quick questions about your business and we’ll instantly generate your three-year financial plan.


Impress investors and find partners who will take you far

A solid business plan is key to securing funding and support, and even if you’ve gotten to this point without one, it’s a non-negotiable if you want to grow. If you do already have a business plan, this is your chance to revisit and perfect it to raise capital, secure loans and captivate partners. Use our exclusive worksheets to craft your plan, elevator pitch and more.


Small business owners and operators who have been in business for at least nine months and are looking to take it to the next level or overcome challenges holding them back.

If any of these sound familiar, this course is for you:

  • You’ve gotten your business off the ground but never took the time to lay the proper groundwork

  • You're overwhelmed by the thought of building a team or securing future funding

  • You think you have to hire an expensive consultant to help you figure out your financials

  • You know updating your technology will help, but you don't know where to focus

  • You want to level up and grow your business but don’t know where to start

We were entrepreneurs first. We've been in your shoes, and we've helped guide businesses (nearly 1 million!) through the bumpy roads to success. Because at Heartland, everything we do is designed to help entrepreneurs overcome the challenges and get where they want to go.

Nope, you can move through the course at your own pace on your schedule.

At the end of this course, you should have a complete plan and list of preparations to get your business unstuck and on track to profitability and growth. You’ll be in great shape to:

  • Write or perfect a business plan that is going to captivate stakeholders and investors

  • Stop paying expensive financial consultants and quickly get a three-year financial plan

  • Build a high-performing team

  • Do marketing at scale

  • Find and implement the best technology solutions for your unique needs

  • Avoid burnout

Yes! No strings attached. Everything that’s included:

7 lessons made up of over 115 pages with bonus downloads like:

  • Business plan writing guide, outline and sample

  • Three-year financial planning tool and guide

  • Customer profile worksheet

  • Exit plan worksheet

  • …and more!

The course is divided into seven individual keys. In each key, you'll get a collection of handouts, tools, videos and assignments where you can pause to put the information to work.

After signing up, you'll receive an emailed link to the course hub. Bookmark this link so you can return to it whenever you want. We're only offering the Better Business Course for free for a limited time, but once you've registered, it will always be free and available to you.

You’re in: Welcome to the Better Business Course

Get started now