5 reasons you should be accepting apple pay
As payment systems innovate and integrate new technology, it is critical for businesses to adopt these new systems to meet customer demand and expectations. Customers want a seamless checkout experience and businesses want quick and secure transactions. One method for ensuring benefits and satisfaction for both customers and small business owners is the introduction of Apple Pay into your operational processes. This article will outline what Apple Pay is, how it works, and why you should start accepting this payment method at your business.
What is Apple Pay?
Apple Pay is a mobile payment system developed by Apple Inc. Customers set up Apple Pay through their mobile devices by adding their debit card, credit card, or banking information which is securely stored on their phone, in the app, and in the iCloud. Payment data is stored in the app, so when a payment method is required during a transaction, the customer taps their phone on a card reader and successfully provides access to their digital wallet. In addition to enabling contactless payments at checkout, Apple Pay can also be used to send or receive payments to other Apple Pay users or can be used as an Apple cash card. Apple Pay is becoming the preferred type of payment for customers: it is easy, quick, and, most importantly, it is secure.
Why you should be accepting Apple Pay
1. Mobile payments like Apple Pay are faster and more efficient
2. Security and fraud prevention
3. Contactless payments
4. Apple pay is easy to use
5. Integration and adoptionApple Pay is one of the most popular (if not the most popular) mobile payment system among consumers and businesses using contactless payment systems. Plus, Apple Pay is more widely accepted than other mobile payment companies such as Venmo or PayPal. Because of this, the steps toward integration and adoption are more straightforward and easy to take as they are more established than other platforms. To get started with Apple Pay at your business, see the steps outlined below.
How to get started accepting Apple Pay at your business
To begin accepting mobile payments, including Apple Pay, your business will have to check to ensure that your payment processor and existing hardware supports Apple Pay transactions. The biggest requirement for a terminal that supports Apple Pay transactions is one that utilizes near-field communication (NFC) technology. If your current hardware does not have this functionality, your business may need to consider adopting updated hardware to allow for this type of payment with your payment processor.
Get an NFC-enabled payment terminal
NFC is the technology that transmits payments for Apple Pay. NFC is the bridge of communication for two devices to connect (such as Apple Pay and the business’s payment system). Once the communication is successful, the payment can be processed and completed. Any business that wants to integrate Apple Pay into their operations and workflows will need to install a payment terminal that is able to use NFC technology.
Set up your reader
Once your business has an NFC functional terminal, you will need to set up the NFC credit card reader. It is often necessary to test the reader to make sure it works. You should also set up the reader so that it is in the line of view of your customers. That way, customers can see that your company accepts Apple Pay and other forms of contactless payments. Once customers recognize this, they will more likely return to your business knowing that they can make a payment securely and efficiently.
Train your staff
Once the infrastructure has been established at your business and your employees are trained on accepting mobile payments, you are ready to launch Apple Pay.
Are you ready to start taking Apple Pay in your business?
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