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HR technology's impact on company culture

Saturday, December 05, 2015

Elevating your company’s HR technology for increased employee engagement

A strong company culture or organizational culture is rooted in the day to day experience of employees. How they move through their work, connect to co-workers, and represent your brand can dictate what it means to be a team member at your business. In light of the Great Resignation, with a record number of employees leaving their jobs (and industries) for more flexible positions or opportunities for remote work, it is essential that you find a way to enhance workplace culture. Workplace culture will help employees stay for the long-haul and want to be a part of something with a higher purpose and vision while also feeling like they are a valued member of the team.

Data-informed culture

A key way to elevate work culture is through human resources (HR) technology. Whether through using apps or other digital tools, managers can reconsider how to engage and retain top talent. When HR teams add technology tools, they can complete their HR tasks better, faster, and more efficiently. For example, the use of technology, such as with messaging applications, can build relationships among colleagues and improve communication in the workplace. A great company finds ways for employees to engage with all members of the team, stay on top of a project’s status, and have autonomy with the flow of their workday.

Moreover, technology can play a role in how employees pursue and implement work-life balance and the overall trajectory of their career path. Managers can also collect data in real-time that can support positive performance reviews, awards, goal tracking, and an employee’s alignment with company values and core values. This article will discuss some of the primary ways that technology can influence a company’s corporate culture.

How technology plays a role in changing corporate culture

Work environments across many industries have changed, especially since the fluctuations in work set-ups that took place during the pandemic. Companies have instilled new initiatives to drive team engagement digitally and perks that help reinforce productivity. Thus, technology can play a large role in the overall employee experience, contributing to a larger company culture and ongoing employee satisfaction. Below are ways that technology influences good company culture for businesses of all sizes:

  • New metrics for performance management. Performance management is traditionally thought of as a way for managers to oversee the productivity of their team members, including the ways in which they work, the hours they complete, and the progress made on a specific project. As workplaces move towards increased flexibility, performance management is shifting to be more aligned with an organization’s culture. For example, if a workplace core value is autonomy, performance management can focus on using technology to support how an employee works best. Instead of looking at hours worked, employees can showcase their productivity through project milestones, communication with teammates on virtual platforms, and learnings gathered from external opportunities, like webinars.
  • New feedback communication streams. HR teams can create and distribute surveys across all teams at a company to assess employee satisfaction, employee engagement, and concerns that employees may want to address. This can be an effective tool to use so that managers and executive teams have an understanding of how employees are feeling, what changes may need to occur, and what workflows are working well. HR technology tools can also help managers gather data that contributes to positive feedback for employees that are generating projects on goal-based projects.
  • Flexibility. Technology solutions that can adapt to the employee’s work environment are key to company success. Perhaps your team members can clock in when it works best for them to start work. Instead of falling back on old expectations and systems, you can allow employees to have a say in the workday and what their workflows look like. Millennials overwhelmingly report a desire for flexibility in the workplace and tools that enable access to data, files, and storage make this more possible.
  • Sustainability. Digital technology eliminates the reliance on paper, ink, and other materials that leave a bigger footprint on damage to the environment. For employers that prioritize sustainability (and want to save on office costs), utilizing digital tools can help. The tech industry is helping many businesses reevaluate their operations and where costs can be saved and waste avoided. For example, when it comes to healthcare enrollment and all of the paperwork required, online applications and form completion is helping companies save time, money, postage, and paper.
  • Regular rewards for employees. If your company wants to promote productivity, you can consider gamifying aspects of your business. This way, employees can have a clear metric to reach to showcase their commitment to their work. As a result, they can be rewarded with incentives that will continue to drive their engagement. Moreover, certain platforms allow for “shout outs” to employees for their hard work and dedication that the entire team can see. Regular rewards can also contribute to the advancement of employees on their career track, especially with promotions, bonuses, and raises.
  • Increased efficiency with automation. Automation is one of the most important aspects of enhancing workplace culture through technology. Starting with onboarding, you can provide training, materials, and information to new employees in a more streamlined process. Many HR systems allow for employees to self-input important information that your HR team needs when a candidate begins their role with the company. Additionally, if you need to update employee information, add to their file, or provide ongoing support through reboarding, you will have the information easily accessible. When it comes to meeting and facilitation across teams at companies, technology can help with scheduling, notifications, and ensuring every team member knows what to expect for their daily, weekly, and monthly schedule, especially if implementing regular team discussions or touch points. Clarity with these processes help promote retention for your team over long periods of time.

Tech shifts for the future

No matter what industry your business is in, HR technology can help your team make data-informed decisions regarding hiring, retention, startup concerns, finances, pay, diversity and inclusion initiatives, and overall team structure. Without the integration of HR technology, your business may have to rely on older, manual processes that lack speed and efficiency.

When adopting a technology solution at your business, be sure to research and find the one that works for your business model. Not every technology tool will fit with your company needs, so assessing what tools are available within your price range is a good place to start. From there, you will want to consider functionality, customer support, integration with other apps, and benefits for your HR team. Once you select a solution, you will want to train your entire team on its operation for full-scale adoption. After adoption, you’ll begin to see the many positive benefits that technology offers company culture and employee engagement.

Next steps

Are you ready to innovate your company culture through HR technology? Are you ready to ensure award-winning employee engagement incentives that can positively impact your brand and overall bottom line?

Heartland is ready to help.

Heartland helps nearly 1,000,000 entrepreneurs make and move money, manage employees and engage customers with human-centered technology solutions that allow them to rise above the daily grind and lead their businesses into a brighter future. Learn more at