Five ways to use email marketing to stay in touch with your customers

Sunday, July 05, 2020

Email marketing is one of the best ways to keep your company's name in front of customers when it may otherwise seem like everything has closed. The research shows that almost three-quarters prefer email over social media platforms for communications from businesses.

With that in mind, here’s five email marketing campaign tips to help boost revenue.

1. Communicate regularly

Your customers may be hunkering down, but that doesn't mean you shouldn’t stay connected. This is the time to communicate with your customers through email marketing like never before to keep your business relevant. Find the right cadence. Research shows that almost nine out of ten customers like receiving email marketing messages from businesses monthly – and 63% want them weekly.

2. Provide special offers

People are at home, looking for ways to save money. Offer them discounts to increase customer engagement and maintain your revenue flow. Help your business ride out the storm by emailing current customers with offers of coupons, free items, or other values if they refer someone via email to your business.

3. Offer gift cards

Gift cards provide an immediate infusion of cash and guarantee that a customer will return to your business in the future. Encourage customers to buy gift cards to redeem at a later time. This will help maintain sales, while giving your customers something fun and exciting to look forward to.

4. Point people online

Anything online right now is being consumed more than ever before. Thus, point people to your website and information about your location, operating hours, and how to order online, over the phone, or on an app. Remind customers that they can still shop for their favorite items on your website.

5. Pivot as a business and inform your customers

If you’re in a food business of any kind, let customers know you are now offering delivery or parking lot pickup. If your gym has closed its doors right now to prevent the spread of the coronavirus, why not offer online workout classes right now, or a training app they can download? Use email marketing to let customers know how your business has changed to better accommodate them.

Leverage email marketing to keep your business top of mind with customers. At some point, the coronavirus will pass and normalcy will return. The customer relationships you strengthen now through engagement strategies will help you get past current challenges and better position your business to rebound in the second half of 2020.


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