The small business guide to a winning December

Monday, November 29, 2021

With big box stores hanging their tinsel and trees before trick-or-treating even starts – and gingerbread-flavored drinks hitting cafes just a few days later – it’s easy to forget that there’s actually an entire month between Thanksgiving and Boxing Day. That’s plenty of time to set holiday sales goals (and reach surpass them!).

If you’re feeling behind on your holiday marketing and operations strategies, don’t fret. You can still make the most of this season, and we’d love to gift you some resources to help.

December marketing ideas for small businesses

Looking for last-minute traffic and sales that will help you finish the year strong? There’s still time to implement some of our favorite small business marketing ideas that will help secure year-end revenue!

Make everything easy for customers. Ensure your address, phone number and hours are visible on your website and all social channels.

How to triple your holiday gift card sales

Gift cards top the list of what consumers say they plan to spend the most on this holiday season, and they’re a lifesaver for those last-minute shoppers. They don’t always sell themselves though, so take advantage of these tips to increase your gift card sales this month and beyond.

Give customers multiple gift card delivery options: Mail a physical card, print at home or email a digital gift card directly to the recipient. Sell more gift cards with these tips.

Holiday shipping deadlines

If you’re selling anything online – even just gift cards – print and hang these deadlines wherever you fulfill orders.

Turn holiday shoppers into year-round customers

32% of your holiday traffic comes from first-time buyers. That means, if you play your cards right, you have a real opportunity to turn those fleeting Christmas browsers and random office party-goers into year-round patrons. Here’s how to create a retention plan that will keep holiday customers coming back in the new year.

Run a point of sale report of your top customers from the 2020 holiday season. Send them a season’s greetings card or email with a coupon or voucher for a free appetizer.

Making the most of holiday curbside orders

Curbside fulfillment is more popular than ever this time of year, but even small mistakes can tank your customers’ experience. Check out these five recommendations for delivering a top-notch curbside pickup experience.

Wrap up the season

Resources to help you walk confidently into the new year