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What should I look for in recruiting software?

Wednesday, November 19, 2014

Finding the right solution for your business

Let’s face it, running a business is difficult. As a small business owner, there’s a lot you have to keep track of – from managing employees to managing your product or service offerings. And while many larger corporations have full Human Resources (HR) teams, you may be the one handling all HR management decisions.

One of the biggest challenges businesses face is hiring the right talent for the job. And as a small business, you might not know where to even start to attract top talent to your company. One tool that can help you is recruiting software. So, in this article, we’ll take an in-depth look at recruiting software: the different types, the benefits, and how you can make the best decision for your business. First, let’s jump into what we mean by recruiting software.

What is recruiting software?

For business owners, it can be cumbersome to identify and engage with top talent. Luckily, recruiting software can help. Recruiting software can help simplify your recruiting process. It’s an efficient way to seek out candidates and help your company find the right person for the job.

Recruiting software helps create job postings and shares them to multiple job boards. It also includes integrated email templates to help you converse with job seekers, updating them on every step of the process. It produces reports that show key recruiting metrics, help with interview scheduling, and handle new hire onboarding policies and procedures. Just as impressive, many recruiting software programs also have third-party integration ability to help you streamline recruiting and HR processes across your business.

The three most common types of recruiting software are applicant tracking system (ATS) software, candidate relationship management (CRM) software, and interviewing software. Let’s look at each.

Applicant tracking system

This is the most popular recruiting software type. An ATS tracks applicants for jobs for which you’re hiring. This recruiting software gathers necessary information about potential candidates and then organizes the information and lists the best candidates for the given criteria, like candidate experience or skills. It can automate a lot of tasks typically performed by the hiring manager or other HR employees, from onboarding to managing employee referrals and resume parsing. It can also integrate with other HR software, including Human Resources Information System programs, and post jobs. Plus, it can also allow the user to search for and filter applicants to hone in on the best talent for the job.

Candidate relationship management

The next recruiting software type is CRM software. This software allows for active sourcing of candidates. It does this by creating talent pools through recruitment. CRMs target specific job roles via analytics and then messages the job postings to attract interest from candidates. At that point, the recruiter would encourage a prospective candidate to apply to the job listing. While ATS systems focus on managing the hiring process after a candidate applies, CRMs focus more on attracting top talent to your company.

Interviewing software

The third recruiting software type is interviewing software. This software allows companies to conduct video interviews virtually or on a candidate’s own time. Often, this means sending questions to candidates and having them record their responses. This allows your company the ability to compare candidates, as each candidate is answering the same set of questions. In addition, artificial intelligence (AI) can help your company with this software by assessing candidates based on their dictation, speech patterns, and more.

Simply put, recruiting software helps to manage and streamline the entire recruiting process for a business. Plus, it can be even more helpful to streamline these workflows for small businesses who have less dedicated time to spend on recruiting. Now, let’s look at some of the features of recruiting software in more detail.

Features of recruiting software

As you’ve seen, recruiting software provides a variety of benefits. While some programs might include specific recruiting tools, it’s important to evaluate your company’s needs when deciding on the right software for your business. Here are some common capabilities of recruiting software:

Applicant tracking

This feature is a primary benefit of ATS systems. The main purpose of ATS is to help your business track and manage the applicants in your talent pool throughout the recruiting and interviewing processes. The main features that can help with that include organizing and sorting applications based on set criteria that relates to the job. The best ATS solutions also implement technology like natural language processing and AI to help you screen and sort candidates’ resumes.

Candidate assessment and evaluation

One of the ways that recruiting software can help your business is by matching qualified candidates with the job. Using capabilities like AI and keyword matching, recruiting software can help you assess and evaluate candidates based on their fit for the job.

Career websites

Some recruiting solution offerings also include the ability for your business to have designated career pages. These websites can help introduce candidates to the employer brand, list job opportunities, and enhance the visibility of your job openings. Recruiting software can also help you post your open positions to social media or career sites like LinkedIn and Indeed, harnessing the power of social recruiting with just one click.

Candidate communications

An essential part of the recruiting and hiring process is communication. Many candidates get frustrated when they don’t hear back from a company, and rightfully so. But with recruiting software, you’re able to send messages to candidates, and some recruiting software programs even include customized email templates for you to use. This can help you not only keep your candidates continually updated about where they stand in the hiring process, but also build your company’s reputation among job seekers as a responsive and respectful employer.

Interview and offer management

When a candidate moves to the interview phase of the recruitment process, they’ll likely interview with multiple members of your staff, whether individually or as a group interview. Robust recruiting software programs help you manage the different feedback from your staff, storing it all in one place instead of through multiple email chains, texts, or company chats. Recruiting software can also help you manage the scheduling of interviews, send out meeting invites for interviewers, and even help you extend offers to candidates. These talent management programs typically have dashboards that can show you all of the candidate profiles at a glance, once again helping to streamline your hiring process.


It might surprise you to know that recruiting software can be useful to your company even after you send the offer letter. Many recruiting software programs also include functionality to help your business onboard new hires. From providing all necessary paperwork to a new hire to complete to creating a profile and taking any required training courses, recruiting software can help your business with the onboarding process, too.

Candidate sourcing

Finding the right talent is key, and sometimes your business may need to proactively source that talent. Luckily, many recruiting software systems have the ability to help. From creating pools of candidates by searching networking sites for keywords to robust analytics that give you detail on where your best candidates are coming from, recruiting software can help you source talent to find the right candidates for the job.

As you can tell, recruiting software solutions have recruiting tools that can help you streamline your hiring process in a variety of ways, helping you locate, interview, and hire the right candidates for the job. And the right candidates are more likely to stay because there’s a mutual fit for both the employer and employee.

So, now that we’ve discussed what recruiting software is, how do you choose the right recruiting software for your business? Let’s explore that in the next section.

How to choose the right software for your business

It can be difficult to decide which recruiting software is right for your business. But the best way to make a decision is to keep your business at the heart of that decision. While it might sound obvious, the best recruiting software for your business is the one that checks off the most boxes for your business's needs, from capabilities to pricing. Small business owners’ recruiting software will more likely be different than those of a recruiting agency, large corporations, or staffing agencies.

So, when you’re evaluating options, take stock of your needs. For example, if you’re most interested in finding a solution that helps you attract more qualified applicants, one particular solution might be right for you. However, if you need help managing each of the interview processes you have at the same time, a different solution might be best. Finally, make sure that the solution you choose is easy and intuitive for you and your team.

In this article, we’ve talked about recruiting software – from the different types to the many benefits they can provide. So, as you look to hire the right people for your company, recruiting software could be a great tool to help you find top talent, manage your applicant pool, and even onboard new hires. Just keep in mind – your business is unique, and your recruiting software should be an asset to help keep your business moving forward.

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