Heartland resource center

In 2022, American households spent nearly $37 billion on back-to-school shopping. It’s a busy time for retailers, and a great opportunity to grow your revenue and customer base. Keep reading for tips to give consumers an A+ shopping experience, including ideas for teachers and college students.

Getting new customers and building a brand isn’t easy, particularly in an increasingly crowded bazaar. Take a page out of Charles Best's successful playbook to learn actionable tips on how to build a brand, gain exposure and set yourself apart with unique marketing ideas.

Every new business needs a business plan, but creating one can seem like an overwhelming task. That’s why we developed this step-by-step guide that will help you define your vision and set long-term goals in a business plan that’s sure to impress potential investors.

You know first hand that it takes more than a few tasty dishes to make your restaurant work. But the amount of staff needed depends on your service model, and it can be hard to get it right. From reducing food costs to perfecting the customer experience, restaurant tech advancements are here to help.

It’s no secret tipping has changed a lot in the last few years. You’re in support of your employees earning more through increased digital tipping options, but you don’t want to burn customers out. Learn how technology can help your restaurant beat tip fatigue, reward employees and keep customers coming back.

High-quality hotel management requires operations rooted in efficiency and hospitality at every point of the guest experience. And while a PMS is an essential tool, an integrated POS is the real key to streamlining hotel ops and giving guests an unforgettable stay.

The metaverse. Wondering what it is and how it might impact your business? Find out how brands and consumers are interacting with this emerging channel today, how it could evolve commerce—and where it may be headed in the future.

Today’s consumers are driving sustainability. Luckily there are plenty of ways to bring eco-friendly initiatives into your retail shop or restaurant — starting with how you take payments. Check out 5 ways the right payments technology can help reduce your and your customers’ carbon footprint.

Keeping up with change is critical to your business’ success, but declaring a change of direction and calling it a day is a recipe for disaster. Ensuring your entire team is on board, knows their role and understands the why behind the initiative is key — and we’ll help you figure out how to do just that.

It’s time to stop fighting automation and embrace it. Learn about the several ways small businesses can leverage AI to eliminate tedious, repetitive processes that tie up your team and hinder your growth.

Wrangling inventory shouldn’t ruin your day. With the right tools, you can keep track of goods, reduce costs and increase customer satisfaction. See if an inventory management solution is right for you.

Worried about how to get a small business loan in a credit crunch? Don’t count yourself out early. Learn how to get a loan no matter the economic climate — and keep your dream alive.

2023 feeling like an obstacle course? Discover the top growth strategies leaders in hospitality and retail are implementing to overcome those obstacles and drive success.

The right data is essential for measuring performance. We’ve gathered the top 10 KPIs entrepreneurs need to consider when growing their businesses and tracking success.

More customers. Higher sales. Raving fans. Can you get all that bang for just one proverbial buck? You sure can. Learn how brand collaborations help retailers like you go viral and rake in revenue.